NICK GAS (CONCEPT)

(Brand Identify, Logo Design, Print Design, Video Editing)

As the lead rebranding strategist for a now-defunct channel, Nick GAS (Games and Sports), my task was to create a fresh concept. I proposed to reposition the channel as a lifestyle destination for a more mature audience. This would be achieved by incorporating the NickSplat time block and focusing on TV bumpers and promotions that appeal to this demographic. The rebrand would have transformed Nick GAS into a destination for lifestyle-oriented programming, appealing to a wider audience.