SWEATHEORY

(Graphic Design, Brand Identity, Package Design & Print Design)

As the Graphic Designer at Sweatheory in Los Angeles, California, I played a pivotal role in shaping the brand's visual identity. Collaborating closely with the team, I coordinated our social media strategy, ensuring that our online presence seamlessly echoed our brand ethos. Alongside the lead media manager, I crafted and managed our social media posts, consistently producing engaging and eye-catching content that deeply resonated with our audience. One of my standout contributions was in the realm of product branding, where I dedicated meticulous attention to detail while creating labels, packaging, and various collateral materials for Sweatheory's branded products. My designs not only effectively conveyed product information but also encapsulated our brand's distinctive aesthetic and personality. This commitment to maintaining brand integrity across all mediums fortified our identity, solidifying Sweatheory's prominent and recognizable presence within the wellness industry.