THE PRIVILEGE OF MEMORY

(Brand Identity, Logo Design, Print Design, Video Editing)

As the Creative Art Director for The Privilege of Memory EP, I led the development of a visually evocative narrative inspired by the artist’s uncle, who battled Alzheimer’s. To symbolize the theme of memory loss, I conceptualized the use of blotted and faded ink as a central motif, representing the fragility and impermanence of recollection. Building on this idea, I designed the album art, crafted a compelling promo video, and created promotional images that captured the essence of the story. These visual elements formed a cohesive campaign that brought the project's emotional core to life.